GESCI-AKE Policy Forum 29 March 2017: Live Blog Here!

Welcome to the 2017 GESCI-AKE Policy Forum!

“An Inclusive Policy Environment for Youth Skills and Enterprise Development”

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#GESCIAKEPolicyForum2017
#YouthSkills
#EnterpriseDevelopment

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Opening Remarks, Jerome Morrissey, CEO, GESCI — on GESCI’s replicable model of #Youthskills and #EntrepriseDevelopment

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7 Startups Introduced!

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  • Artari Kreations
  • Verb House Productions
  • Boisch Enterprises
  • Ioniccode Software developers
  • Makossirri Entertainment
  • KIWO films
  • Tripple Touch Entertainment

Senior Youth Advisor , Directorate of Human Resources Science and Technology at African Union Commission, Nicholas Ouma:  

Innovation Ecosystem: What policies do we need to support cultural ecosystem?

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Functioning ecosystem: a nexus of policies, enterprises, and tools! Strategies can be shared and they can work all over the continent!

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Managing Partner at Chanzo Capital, an Angel Investor and developer of new businesses, Erick Osiakwan:

Talent is plentiful, opportunities not as much. The African context is special. Mobile leapfrogging is a major factor! It will affect every sector of the economy.

Young entrepreneurs play a central role in identifying problems and solving them! We need to create a net effect for Africa! We understand the challenges of our context.

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What is your specific niche? talent? specialty? Who is going to use your product? How to create value? What kind of investor do your want to engage with? Find someone who understands your field? Raising $: Don’t wait until the last minute! Also: Prepare well when you are meeting investors!

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Mary Hooker, GESCI: What happens when education, industry and policy design come together? Can GESCI Living Lab research of 3 years give some solutions?

[Presentation of the GESCI-AKE Living Lab].

How can we be sure that we INNOVATE with technology? Are we replicating — just adding new tech to do the very same? How do we ensure ongoing learning? –

Breakout sessions meet! Groups will discuss the relevance and impact of each of the GESCI-AKE thesis

Group 1: (moderator: Kamau Wanyoike)

  1. No One Solution, Or, Context Matters: SWOT of the Market Place
  2. Entrepreneurship Cannot Be Cloned: Education Must Be Flexible

Group 2 (moderator: Jane Muchiri -Ministry of ICT )

  1. Everything is Entrepreneurial: Teach Social Business and Communication
  2. Find a Niche: Cultural Competence Matters for GESCI

Group 3 (moderator: Ann Wanjuhi – Nelig group)

  1. Digital Matters, But So Does Physical Space
  2. No Success Without Collaboration: Policy, Industry, Individuals

Group 4 (moderator: Nicholas Ouma – African Union Commission)

  1. PS: Support Should Continue “Forever”
  2. Employment and Job Creation
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Snapshots from the Policy Forum

Inspiring stories from regional entrepreneurs:

Betty Kituyi from Fundi Bots (Uganda) an organization applying the concept of robotics training both in and out of African schools. Fundi Bots aims to create and inspire a new generation of Africans who are well equipped for technology oriented careers and who can be agents of change in their communities.

Wanjuhi Njoroge from Nelig Group (Kenya) a communications consulting company offering branding, online marketing and design to develop and manage organizations online and offline presence.

Silumesii Maboshe from BongoHive (Zambia) an innovation community and a co-working space offering aspiring enterpreneurs support for learn the basics of accounting, market research and running a business.

Young entrepreneurs need:

  • concrete support and scaffolds
  • diverse sources of inspiration (out of their comfort zones)
  • help in finding the right team
  • assurance that they are contributing (and evidence)
  • a safe space to fail… and learn
  • inclusive opportunities (=policies in place)

Thanks to everyone that participated and shared their insights!

To conclude and close the live blog of this policy forum, we share with you a bit of the last diagram we made for GESCI-AKE model.

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Best,

Minna & Andrea

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Value Proposition Statements for AKE startups

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Dear AKE participants, lets collect your start up value propositions:

What ?
Value proposition statements(*) are short texts (1-2 paragraphs) that are used in branding and marketing to hone one’s brand identity.

Your start up name:

Members of the start-up:

Proposition:
For (target customer – who are you targeting?)
who (statement of need or opportunity of your target customer)
the (product or company name)
is a (product or company category)
that (statement of key benefit / compelling reason to buy).
Unlike (primary “competitive” alternative),
Our product (statement of primary differentiation – what makes you special).

… And WHY you are doing what you are doing, your passion, from your personal perspective!

Please answer these simple questions as a startup (do not send answers separately but coordinate and send one per start-up) and send your response to Victor, Andrea & Minna by Friday 10 February. You may want to do this ASAP to help you prepare for the pitching event.

Remember:
When creating a brand, you are always “looking outward”, that is, thinking about what you can do for your customer, how your clients would see you.

You final text (that you can post on your own marketing platforms) does not need to be this formulaic – but start with answering those questions above and send your answer to us. After that, you can hone the text to your liking.

For example, this is the Value Proposition for Apple MacBookLight:

MacBookLight. Years ahead. Our goal with MacBook was to do the impossible: engineer a full‑size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth‑generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life,* MacBook is even more capable.

More information:

http://courses.cs.washington.edu/courses/cse403/06sp/lectures/ProductPitches.pdf

https://www.impactbnd.com/blog/10-value-propositions-you-wish-you-had

https://sumome.com/stories/value-proposition-examples

* Geoff Moore popularized this concept in his book Crossing the Chasm.

Report from the field: 7 new creative ventures!

As part of AKE program, participants have developed 7 new creative ventures and small start-ups. They are all now in the Kenyan government’s registrar of companies and therefore are all official legal business entities. During the last phase of the program, the AKE lab will work as creative incubator and help them develop their business plan and activities.

During the past days I have had the fortune to follow some of their work and learn about their ideas here at the AKE hub in Nairobi. It is interesting to see how much the teams have grown and what breath of ideas they are working with. All the ventures are based on strong team work, except for Makossiri’s who is a solo venture based on her artistic image is any way based on collaboration with other artists. All of them aim to offer professional services that could help grow the creative industry. Some of them like Artari and VerbHouse have already concrete product development projects. Many of them like Kiwo films have done or will be doing commission for big names.

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AKE creative ventures

While there is still work to do to fine tune the business plans and models and develop how they communicate their ideas, this is no doubt  a big step and a very concrete result of AKE work.

Through conversations, some Finnish chocolate and joint brainstorming,  we have draft the following preliminary presentation texts which they will be using in the up coming showcase next week. Let me introduce you to this 7 promising ventures:

Artari Kreations and their SAUTI product

SAUTI, an online voice audition and sound database offering the most complete sound and voice resource in Africa (website and web app). We connect the creative industry with the best samples, by the best talents aiming to be the “Getty Images” for African sound and voices. SAUTI is designed and developed by Artari kreations an African techno-artistic startup company offering a wide range of design and development services.

Kiwo films

Kiwo films produces video, documentaries, commercials as well as music and soundscapes for spaces and environments. We are also well versed in photography and on- location sound recording. We aim to be the best and number one operator and producer of premium Local Cinematography. KIWO films has worked for brands as BBC, UPS Parcel service, Vice Media, Scanad Group, Comic Relief and Media Hub Africa. The company has a multifaceted team talented in creative arts.

Makossiri Enterprises

Makossiri is an emerging African singer and creative entrepreneur. Makossiri Enterprises brings Makossiri’s music, fashion and stories to different channels. We combine creative technology and artistic self-expression to the organization of events and live performances where fashion and music intertwine.

 For doing this Makossiri works with digital artists, musicians and fashion designers to bring you African stories with a global touch.

Pamoja Gamers

Pamoja gamers designs and develops technologies that provide solutions for real problems in the real world with a playful attitude.  Our team has expertise in mobile application, web and game development as well as graphic design. We specialize in solutions for the african educational sector, the business sector and we also provide services for other creatives.

VerbHouse and their Mbulu product

Mbulu is a subscription based online streaming channel for video on demand. Mbulu features African short films, documentaries, music, animation and games that are suitable for streaming on small devices like mobile phones or tablets. We aim to create a market and an audience for African stories that can transcend borders. Mbulu is being designed and developed by Verb House a creative entertainment company offering a wide range of audiovisual services.

Tripletouch

Triple touch is an innovative Kenyan youth led business. We offer public address systems, Disc Jockeying, audio/visual production and event management services. Our mission is to provide lasting solutions to existing societal problems.

Crystal Quad

Our specialty is in creating advertisements and marketing strategies using games and mobile applications, animation and sound design skills.

 

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AKE participant working on her start-up marketing material at the AKE hub

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Creative team work at the AKE lab

 

 

 

 

In the News: Week of 7 November

 

Who is going? From 10 to 11 November, 20 startups from nine African countries will pitch at Angel Fair Africa in Nairobi, Kenya.

Africans will spur creativity and innovation by celebrating their own excellence.

How to grow a business in Africa- 4 Marketing tips for startups.

The Joburg Film Festival coincides with the three-day TV market, which is expecting more than 2,500 industry delegates.

The animation work of Japan’s Studio Ghibli combined with actual real life video footage as background.

WAGE16 and the potential of the gaming industry.