AKE Policy Forum:
Linking new skills, business opportunity, and job creation for cultural industry development in Africa
[Nairobi, 9th March 2015]
Session 1_9-930: Introduction to AKE
Jerome: GESCI’s major remit – to enhance learning with a strategic take on ICTs. We now work with leadership development in several levels – from government leaders and officials to schools, as well as with practitioners. We facilitate futures thinking, new leadership mindsets, understanding of the role of ICT creativity and innovation, advancing need for collaboration.
The world has never been more ready to facilitate and monetize innovation than at this very moment! We want living partnerships that will result in job creation. Creative industries are central to so many fields. We need the spread of creativity throughout different fields — and increasing demand for cultural content and services. Africa with its rich cultural diversity has a potential to grow exponentially, locally and globally.
Elaine: Introducing the AKE team and the training process with a video! Simon: Showcasing the artifacts!
Session 2_930-10: LL Research & Model
From static to flexible research!
3 contextual issues
- universal/specific issue;
- everyone’s a researcher; and
- the journey continues to understand the new markets and to create new models.
It will never end –but let’s take the next step, take the hybrid model to the next level together TODAY.
Breakout sessions: Innovation, Leadership, Local/Global
Leadership (learning from rhinos, hippos, wild beasts, leopards, zebras, )
Some key words and phrases:
Collaboration that necessity brings, storytelling that empowers, stories that are authentic, different forms of leadership (leadership within, not in front), but a leader needs many skills: academic, creative, moral leadership, talent as a tool for societal change – that’s leadership too = leader doesn’t mean dictatorship, black/white division is over, leadership means can also mean changing your environment = communication (music, photographs, etc.) as a tool, leadership = giving hope, “we lead every single day even if we don’t know it”, expertise comes form experience, leadership in education = dynamic, engaging, applicable, understanding the needs and TALENTS of others, collective vision, long-term vision.
Breakout sessions: Local and Global (summary by Jacqueline Muna Musiitwa, Esq.)
Although Kenya has general legal protections in place, there remain gaps with respect to a solid intellectual property rights policy, general awareness among policy makers of the issues, enforceability of existing laws and the cost to time prohibitions of legal enforcement.
The following needs were identified:
- Increased skills for creatives to help them move for ideas to viable and scalable businesses that respond to market demands. Although a variety of hubs exist, they do not yet provide full ecosystem support to innovators (mentorship should be included).
- There needs to be more research on the opportunities for innovators, what is needed to create an enabling environment etc.
- Innovators need to focus on improving the quality of their products, i.e. products need to align with global standards. Perhaps a scorecard needs to be created to help guide them.
- The government (through embassies and otherwise) needs to better market opportunities in Kenya as well as Kenyan innovators.
- A culture of collaboration versus competition needs to be fostered.
- There was also the view that legal should not stifle creativity.
The question was reframed as: how to take local productions global and local skills to be competitive globally (so as to create the demand for the global to identify Kenya as a place to invest in the creative industries).
Afternoon session: Content and Sustainability – Panel together with breakout sessions
- Content needs to driven by market needs.
- Edu content needs to address soft skills.
- Access the work and opportunities that are non-traditional.
- Huge demand and low supply for local content because of funding. This is the best time to be a producer in Kenya due to new business models.
- If we don’t tell our story someone else will tell it — and go away with the money.
- Sustainability should be linked to quality and relevance.
- Innovation ecosystem: lack of innovation in education. This is the result of a need – 50 years ago we needed infrastructure. If we understand this we can put today’s situation into context.
- We need to question the business models that rely on the government. We need to have a conversation around the business models. And then we can go to the government and share our specific needs.
- Government and the private sectors could be implementors.
- Cooperation and changing mindsets; e.g., around intellectual property.
- Disconnect with culture. When we talk about culture, hopefully we are not excluding all experiences in this country.
- Include the world – don’t narrow your opportunities down.
- We could produce for the world, but we can do it here! Through that, we can introduce our culture to the rest of the world.
- Leadership: Don’t be afraid of investigating, questioning, investigating.
- So much interest in authentic storytelling and serving the under-serviced. Bias against leadership.
- Group setting and leading with examples – people relate with that.
- It’s not about mass, it’s about niche markets. It’s about quality. We need to understand the market — we can’t change the market.
- But: we need international standards. Is training responding to that?
- Should we have a score card to assess standards?
- Do we really know what the market needs?
- Expertise and specialization – open collaborations. We need to support one another, e.g., establish industry groups.
- Access is still a challenge – they need it in the rural areas.
- With innovations come unexpected results.
- How do you avoid stigmatization.
- How can we extent innovation education to schools? How can we influence the curriculum? E.g., the success in resulting entrepreneurial education.
- Do we really need more $ or should we apply the idea of the lean start-up, with the need to proof the content and concept!
- How can we share and not just repeat these conversations again and again in different forums? – Perhaps a platform to match up corporate social responsibility programs and artists?
- The challenge for creatives – where do we sell our products? Do we need to create and ‘manage’ our own platforms? And do our own market research — let’s our create our own economy.
- We need to encourage artists to understand the market and $ – they will also create better products.
- Yet, innovation drives consumption. Marketing and product push is essential.
- The quicker you share, partner re: your product, the better.
- Tremendous potential. And no better time to create the innovation ecosystem than now.
- What needs to come to play: leadership, quality.
- Practitioners need to also think what they need. They need to be comfortable with who they are, and with their skills, to succeed.
- Edu sector needs to respond.
- We are not educating for Kenya only — we need to educate for the world.
- Opportunities abound – how do we take advantages of them?
- Some solutions: Industry standards, work together, have support networks. Hybrid models, different models, a different combination of models.
- A balance between sharing and protecting one’s products
- Some flexibility with governances.
- Policy Forums as accelerators – how do we take these take-aways further?
- JOIN THE CONVERSATION – IN THIS BLOG and elsewhere!