IFPI on the music industry in Africa: “Despite its huge influence on music repertoire across the globe, most countries in Africa have not historically been significant markets for the international music industry. Today, that is beginning to change. Digital technology is enabling the recording industry to effectively reach mass numbers of consumers across Africa for the first time. Across the continent, international record companies are working to establish innovative services and invest in A&R.”
A few weeks back, the participants completed another evaluation of the AKE program as at late October. Here is a short video to highlight their core message, and to relate it more broadly to cultural industries:
Makossiri — Performed during AKE’s community Outreach event at GESCI Offices in Nairobi, Kenya:
Its November already and AKE participants are now full speed working on their final projects and ventures. Our next milestone will be the AKE showcase (so far is planned for the 6th of December). We are now all working on the things to showcase and the plan for the day! Stay tuned on more information on how to join us.
Meanwhile some AKE participants report from the field on how their work has been advancing. As you can see there are many levels: personal projects, team work and final productions.
Ruth Bancy (AKE participant from the game development team) shares with us one of the backgrounds she has been working on for Hera of Nwange. She has also been working with her colleagues on their joint venture VIDOSHO.
Ruth says about her project: “..It’s very challenging. I have had leadership roles before but not as demanding as this. The responsibilities and sacrifices that come with this role are a lot and I cannot afford to do mistakes neither fail either of them. I am happy that my partners are very supportive and it makes my work more easy “. Good attitude Ruth, we are looking froward to see Hera and learn more about Vidosho soon!
This is the cover for the upcoming album of AKE’s multifaceted artist Makossiri! The cover art is done by Chela (AKE participant and talented digital artist). The first single of this album was produced by Reuben Besa (AKE participant and sound producer) and released the 11th November. Congratulations!!
For Makossiri teamwork and collaboration are one of the most important aspects she has learned during AKE Program. “.. As an artist and creative, you learn that people and the relationships that are build thereafter are what takes you to the next level and make you visualize things beyond your usual thoughts. We have to be vulnerable and open to collaborate with different minds.” Well said Makossiri, we can not agree more with you!
In this image AKE participant Maurice Macau at the AKE lab working on the final touches of the Sponsa Animation Project (now in the 2nd and 3rd phase). He is being in charge of the character Mbuyu who is almost ready.
Maurice has been very inspired by children around him “.. since they represent the true us, and the joy we also had as children sometime back“. Let us all not forget how we can use joy and curiosity as good resource for learning.
As a joint venture all of us in AKE have also been using some new tools and practices to communicate and organize the work. Right now for example we have in use Whatsupp groups, google drive and email and Slack and Trello are some of the new tools we have being taking on board. Developing new practices takes time but with the support from AKE tutors, Victor and Irish tutors, we are all learning.
Some of our Trello boards look like this today :)… loads of TO DO lists and conversations. Things are moving forward!
We have also been sketching, analyzing and taking more notes on all that has being happening in AKE. Here Minna and I share with you one rough diagram we made illustrating some components of AKE program. This is part of our joint work towards an AKE model.
And AKE participants are also busy now formalizing and shaping some exciting new ventures, we like to see them as creative start-ups that aim to develop the role of the creative industries in Africa. All these ventures will be providing professional services to others in Kenya and abroad.
We have in the pipeline the following exciting businesses:
- Arktari Kreations offering animation, graphic design and web development services. (Arktari has been featured before in the blog)
- Triple Touch providing entertainment services that include disk jocking, audio production, equipment.
- Vidosho offering architectural design, graphic design, animation and a series of e-cards products.
- VerbHouse offering services around cinematography, photography, advertisement
816Studio (working title) a record label for selected Kenyan based artists.
- Pamoja Gamers (working title) providing game design and development services
- Why African Musicians are a Marketing Goldmine
- Demand for homegrown contemporary music is sweeping Africa and driving a creative boom
- Gaming pioneer Atari is looking to become a global TV player, and South Africa will play a key role in that expansion
- Viacom and Turner Targeting Africa’s Millennials With Multi-Platform Offerings: With more than half the population of Africa under the age of 18, networks are looking for more ways to target young auds with cross-platform content