Industry Insight: The British Council Report on Creative Industries in East Africa

Do you want to grasp your markets quickly?

This compact, easy-to-read report on the creative industries by the British Council offers a great overview of the Strengths, Weaknesses, Opportunities, and Threats, of East African cultural markets, with examples and predictions.






The interesting people from Lander (Professional Mastering for Music Creators) have a very interesting blog and news letter with good resources and professional tips. Joe Kapela (Thanks Joe!) suggests AKE participants check this rather nice reflection by Scott Parsons on the types of things that should be ready before releasing new music, specially when you are doing “self production” or when you have limited resources.

Check out: 6 Questions Every Musician Should Ask Before Releasing New Music

This sound also very relevant advice to other type of media productions done in AKE. If you apply some of this suggestions let us know what you learned from them.

The Question of the Week: Your Key to Successful Creative Business Venture?

A 5-second quiz, a 5-million-dollar question:

In your opinion, what makes an artist a great business person? What is the key for success, in today’s market for creative industries?

– Choose one aspect that is the most important.

Let us know below!

In the News: Week of 26 September

EVENT! Innovation Africa 2016 in Kenya

KNOW YOUR MARKETs! Five Shifts Set to Shape the Future of Africa’s Entertainment & Media Industry

KNOW YOUR MARKETS! This is what makes up South Africa’s massive R3.7 billion videogame industry

AN INTERESTING MODEL: EkoBITS an ICT and digital design school with core mandate to improve the lives of youth from underprivileged backgrounds in Nigeria has opened

Yaw DK Osseo-Asare talks about the origins of Agbogbloshie Makerspace Platform (AMP) in Ghana, and on the importance of empowering African young people to make technology to remake the continent


Young women in Senegal are pushing cultural and gender boundaries, using coding and entrepreneurial skills to enter the mobile technology industry

“Thanks to animation films, the more young people will be able to understand where they came from. Today, most of the films make reference to animals that is, it uses the animals in place of people. But if you go a back in history, you will see that this begun in Africa from our stories…” Steve Ndoumbe, Cameroonease director ( at Cameroon and animation film business )


Update from the field: Hera and her people

If you pass by the AKE studio at GESCI these days you will not be able to ignore the energy in the air.  The working space is full of ideas, materials and people busy developing details, characters, stories and in fact a whole world.


AKE participants are exploring, through a mythical fantasy story,  the important role women play in society. So far we know that there will be a super heroine called Hera, and that she is commited to, and loved by her people the Nangwe community. She will embark on a journey to challenge poverty, with the help of friends and mentors and will hopefully challenged us to understand what roles we have in making this a better and more just world.


AKE participants will develop the story of Hera both as a short film and a game. We are looking forward to the 2nd of December, when the film and game should be ready! We will be sharing some developments as the team advences and welcome ideas and imput from friends of AKE.


In the News: Week of 19 September


The U.K.’s Oscar-nominated Magic Light Pictures and South Africa’s Triggerfish Animation Studios have announced their third collaboration, an animated adaptation of “The Highway Rat“.

Production costs impede in the music industry in Malawi.

How Blockchain Startups Are Disrupting The $15 Billion Music Industry.



News: Week of 12 September

AKE participant on the spot: Nancy Chelagat Cherwon ‘Chela’ – GRAFFITI’S HIGH PRIESTESS

Ghana-Based Digital Arts Company Brings African Folklore to Life Through Interactive Comics, Mobile Games

Rwanda: Local Music Industry Needs Healing, Says Music Enthusiast Hakizimana

How African Party Music Became The Next Big Thing In Pop