Place: Golden Tulip Hotel, Nairobi.
Welcoming words by Victor Omondi: The Programme!
“Thank you all participants — the different stakeholders. We are in the process creating an pan-African model that will respond to the challenges of our field! Already at this stage, we work with policy makers and the industry, as well as international consultants and other stakeholders. Our mission is to tell African stories!” #Creativemedia
Introduction to GESCI & AKE: Jerome Morrissey
“This is an important day for us! An introduction to this programme for all our guests/and partners. GESCI was originally established based on the recommendation of the UN ICT task force. We work in 16 African countries:
- Incorporation of ICTs to enhance education — involves many aspects. Models, scaling.
- Funding: foundations, development funds (GESCI-AKE is funded by Finland, and Sweden).
- This is a small project for us but a very important one: we are creating new curricula, a model! (Most organizations, internationally, are too slow to adapt changes in the workplace, in the industry…)
- We are developing a model, researching it (Living Lab), AND we want to influence policy, share our experience with policy-makers.
- CONTINUUM: from digital skills to business-industry skills to job creation!“
Mary Hooker: Living Lab – AKE 2016 Research Framework and Model
Mary: “Living Lab Research as the intervention to the process, not merely as a scholarly work.”
- Bringing everyone on board – to make research actually to make something!
- This is especially important in education – we need products! It needs to respond to the marketplace, the rapid changes in the workplace.
- It is EXACTLY WHAT IS IN THIS ROOM: talent, business, educators coming together! Skills meet biz, and this is not a simple task to translate in education.
- We are documenting this process to create a model!
- 3 phases of the model — we are in the 2nd phase testing the products (if not, what should be changed? Feedback from the biz world!):
- We are documenting the model and will be sharing it: nationally and internationally!
- Platforms – this is about how we learn and share! No more silos!
More information about the research results of the first stage and next steps, please see this blog post: RESEARCH UPDATE.
Reflections from the audiences:
- We are trying to redefine the marketplace.
- Talent is the key.
- Are there opportunities to grow into photography, film etc. other fields; as well as to high school context? – Jerome: Due to the time constraints it is not possible; also we would talk about different clusters, streams. But we would love to!
- Mary: We develop models for others to use, do not necessarily implement!
- Jerome: We want to root the model in Kenya but will also spread it; we will collaborate with the African Union, as of next May, so we have a great avenue to distribute the model. This is a process. It’s constantly changing.”
Setting the context: Showcase Animation, Music & Games products
Guests go around the space to check what the creator-participants are showcasing. The space is divided in 3 areas, each one with prototypes and products developed in AKE so far.
Mary reminds the visitors: “We are engaging in criticality. Guests: tell us what is working and what is not!”
- What do you think of these products?
- What one or two changes would make these of commercial value?
- Can you suggest ideas/ areas for turning these into products/ services that can find markets?
The GESCI team in Nairobi has developed a tool to capture ideas from the participants in the round table. The main aim is to recruit the help of visitors today, and capture ideas that will help all the projects move forward into viable ventures by 2016.
The environment in the room is active and everybody is looking at the projects. There has been positive critique and many elements have been raised to help participant move up with their projects.
Some of the suggestions include
Practical tips: For example how it is possible to work on the key notes of the music, so they are not just flat and that the music can communicate?
Organizing work: e.g. feedback on how to ensure productions have clear roles and responsibilities like a director, a script writer and lead animator so that outcomes (like the Sponsor Series Video story) flow seamlessly.
Relevance and communication: Products should communicate their relevance by addressing issues that affect everyday life. Messages need to be kept clear and an idea of the target audience should be framed on time. This is key for important for artistic purposes and to ensure market success.
Back to basics: Well tested principles for storytelling and visualization should not be underestimated.
Soire Dickson, one of the participants in the AKE animation line, talked briefly with us on the many insights they have been gathering in this event. He was very positive with the AKA model of learning where industry experts, GESCI Staff and their tutors have challenged them to create animation that suits the Kenyan scene.
Mary asks the audience “What stood up”?:
- Value entertainment! Produced by team work.
- Creativity and innovation on current topics.
- Role of humor.
- Tensions between content vs technique that need to be resolved
- What could be and should be “African touch”?
- Quality needs to be continuously developed to reach industry standards. We are not there yet.
- Team work
- I which ways the products are valuable? How to support more participants to think as entrepreneurs?
Ideation: Generating Ideas by “scrumming”
Mary made a small introduction to the SCRUM approach that -with some adaptations- will be used in this session to generate concrete ideas and tasks for each theme to move forward. (Scrum meetings will also be at the core of the AKE second phase so this is good rehearsal for all participants :))
WHAT: In a scrum meeting (also called a sprint) the product owners gather together with the scrum team, share the results achieved so far, evaluate them and steer the project into a new direction for the next sprint. In the round table we did a version that included this elements:
Brainstorming –> Concept Mapping –> Voting –> Concept Pitching –>
After brainstorming and concept mapping what concrete steps should the team do?
NOW IT IS LUNCH BREAK 🙂
Reporting from the workshop sessions, by Shylor Mwanje
An example: Music section — radio market analysis — what kind of music being played, involvement of the audience in music video production, involvement in social media marketing, touring as a relatively new opportunity.
Mary Hooker: “Networking and collaborative networks are the key. We can’t realize them alone. Results we be digitized and shared (also in this blog 🙂 ”
Feedback via social media! We will put out a question and please give us feedback on Facebook, Twitter, or below as a comment to this blog!
Guest Speaker: Ogwang Omuga Oongo
“Do you know the Superman? What’s the company that owns Whatsapp?
How do we grow the Sponsa (a GESCI-AKE creative project) into such a big success? Who owns Sponsa?
KNOWLEDGE is proprietary! We are handling proprietary information and talent and we need to organize. We don’t have structuralization. We need to copyright to protect us.
BUT: Intellectual property does not only protect but also opens opportunities — investments, other products!
You need to know what is copywriteable. You can’t afford to assume, you need to know.
There are different forms of intellectual property: copyrights, trademarks, patents…
Knowledge and information form the economy but they take different forms. We are going to school but we are building companies.
Your ideas will open doors for you. We can think into the future, 10 years ahead. So let’s begin that way, seeing intellectual property as proprietary.
Victor Omondi’s closing remarks:
This is not the end of our interactions and collaborations. This project ends in the beginning of December but that’s the beginning of the model.
We will share the report with everyone. And we will build on this network.