Artari kreations is one of the several media ventures under development by AKE participants right now. They describe themselves as a techno-artistic company that specializes in music production, sound design, animation, web design and mobile development who are harnessing all the learning and skills they have been developing during AKE program. The team behind Artari hope they can have a full fledged startup by December as they have already started doing projects and have received many requests for their services. We spoke with Maurice Makau and Wilson Andika, 2 of the members of the team, who shared with us some thoughts on Artari and their story so far.
Q: Your venture seems to be precisely at the essence of the GESCI-AKE programme, could we ask you to tell us about your experiences? How the Artari Creations came to be?
A: We are glad about the compliments you raised over the existence of our small venture that is yet to grow. The set up for Artari Kreations was drafted on February, early this year. We wanted our venture to address challenges in four artistic areas: music design & production, animation & motion graphics, web design & application development and finally graphic design & illustration. After realizing that we had among ourselves what we needed, the real formation came to be. The team came together during the first stages of the AKE up-skilling face when we started doing things to prove that it could work and that we could deliver the right things to the first clients we encountered. It’s a good experience having this venture, although there exists a few challenges here and there. For a start we are good to go.
Q: What are the most pressing issues now? Where are you putting effort these days?
A: Artari Kreation is just in its genesis phase, we should grow and develop. Like any other business, marketing and sourcing for clients is an inescapable hurdle. Fortunately the challenge gradient has been less steep for us because of the strong network and friends of the team members. Also, we believe we have an interesting mix of multidisciplinary thinking in our team. This allow us to come up with productive and commercially feasible ideas that can easily make sense to our clients and that we can sell.
Q: How are you getting the word about Artari out there?
We already have our website launched (artarikreations.co.ke) and are now busy working in a couple of job requests. We have developed a strong social social media presence on networks like Facebook , we created a youtube channel, and constantly work to fine tune things like google search. We are working under the concept of ”artari creative brothers”.
We are still exploring more mechanisms of instilling more marketing features into our branding system at the same time that we try to utilize all the already available resources and information.
Q: What is the most pressing issue for the future of Artari?
Improvement and quality! It is our dream and desire both for the whole AKE program (and your research), and also our clients and our business as well.
Artari creations is a joint creative effort of: Francis Ndambuki, Maurice Makau, Wilson Andika, Pharis Mukui and Kennedy Njeri Wangombe
They are joined by Chela Nancy and Edna Taabu as special guests.
It seems AKE program is managing to provide an inspiring place where like-minded and complimentary skills meet to learn, try out things and help each other.