Friday, February 6th, 2015:
This is the live blog of the event.
12:45 (UTC+03:00): Let the Showcase begin:
Jerome Morrisey, CEO, GESCI: The more local, the more global! The Living Lab means a continuous process, from upscaling to employment.
The representative of the ForMin Finland: ICT4D has been an important area of co-operation. Finland is a strong promoter of ICT development and innovation. Discusses the AKE timeline. Thank you GESCI-AKE for the fantastic programme and congratulations, participants!
13:00 Practitioners are setting up their artifacts for showcasing. Elaine: Please view, ask questions, interact!
13:40 Showcasing The Sound of the City (2014) – focus on Nairobi and its urban culture! As a symbol: matatu!
13:45 TSoTC game – “3.5 months – a video game – a great achievement!” The game is about experiencing matatu. Everything is by the students, including the sound design. “A massive opportunity in gaming – there are few games that are Africa-oriented, this is a start for something big!”
13:50 Collaboration with Aalto University on LL Research (see the video here). Please share your thoughts here below as comments!
14:05 Q&A Session – facilitated by Mary Hooker
“What an exciting day!
This is a collaboration between AKE and Aalto. We need a research model than we can capture our experience. Often we think research is something up there. But research should be for everyone, in what we can all to participate in. Connections to government and policy, to other citizens. An opportunity to us: GESCI team, practitioners, business, policy-makers, end-users… Now we need to hear from YOU. We are going to take your ideas and take them to the policy forum. You are doing EDU-tainment, not only entertainment. Generally, training is removed from the real world. How can we combine business and edu needs.
Four areas: leadership, content (local content that is not that much available – as Duncan noted), innovation, sustainability.
What do you think of the results?”
- Sustainability as a key challenge: innovation/creativity & business skills needed.
- Technical training not enough – although the education tends to focus on that.
- Sustainability = innovation and local focus = content. African-oriented. But the consumers are not there because it’s a global market.
- Policy context: The Kenyan context – policy – sustainability. How can policies support the local market?
- We need more African stories – an AKE trademark, emphasized in the programme.
- Who are the consumers? We need to know more about them. Are we thinking about the global market (also)?
- Can a local product also be international (e.g., as in Nollywood).
- We don’t yet have enough skills to satisfy the market – so that is the future – the local market. My vision for AKE: we need to build the talent-base, support from the government.
- Cutting-edge difference.
- Setting up start-ups – own companies.
- Policy decisions re: national culture segments need to be made. Ex: publishing in local languages, even without policy support.
- 2004: culture
- Emerging policy for national music
- Mary: matching policy with good practice, research
- Authenticity = a basic feature of originality. Technology = possibly connecting local – global markets.
- LL model to other fields?
- Example of Royal Media Services: Started to collect African content when no one else did; created sustainability.
- Mary: Summing up: merger of business/edu LL especially considering the positive policy climate for local content! Is this what we are saying?
- We need to accept the realities of social media platforms and the realities of distribution – how are the business models of the new media landscape?
- Universal understanding/product of a local/national culture for a variety of audiences.
- Music a good example – speaks to everyone.
- Sustainability in terms of professions and messages!
- Opportunities are there.
- AKE – we want to bring this product to a bigger level. Is this a viable model to take forward?
- The full circle: Innovation is a means to essential communication, enabling new social values, and globalization is bringing out the local innovation and need for local culture.
- Helena: We need to carefully examine the market, demand-side (both skills and the end-users). Next step – the region.
- Mary: CONTINUE THE DIALOGUE!
This ended in the crucial question: What is the market?
(Biz living labs include users=members of the market, part of the innovation process).